We at Niceland Seafood are thrilled to be working with Fortune Fish & Gourmet and to be given the opportunity to take over the blog today. Thank you!

Who are we? Niceland Seafood is the first turn-key provider of fresh Icelandic fish to offer full traceability from “Sea-to-Pan.” We are a small Icelandic based company with offices in Reykjavik and Denver, CO. Despite our size, we are striving to make significant changes in the seafood business–changes that are better for marine ecosystems and the people who work the waters so that we can provide our customers with premium Icelandic seafood that they can be sure was sustainably caught.

Iceland is a nation built on fishing. To this day, Icelanders are deeply connected to the sea. They have profound respect and a strong incentive to preserve their valuable marine resources. Iceland is setting a precedent for sustainable fishing with strictly monitored catch quotas and industry-leading innovations.  

We are all well aware that transparency in the fishing and seafood industries is all too often a murky business. Unfortunately, you do not always get what you pay for. We are working towards building a better system. One that informs the consumer and is beneficial for the sustainability of fish stocks. "Sea-to-pan" traceability is our response to this dilemma.

Our flexible TraceabiliT™ technology allows retailers and consumers to purchase and track their orders in real-time easily. It was a lot of work, but we have created a simpler, faster, transparent, and more reliable chain that stretches from "Sea-to-Pan." Call us old fashion, but we think it matters where food comes from, and the people behind it. We want our customers to know about the fish they are eating, where it was caught, even the name of the boat that reeled it in, and what plane your fish was on to O’Hare!

We sent our first shipment to Fortune Fish & Gourmet this past January. Currently, we are supplying cod fillets and loins, ocean perch, haddock, flounder, pollock, and Arctic charr. We believe that you will see and taste the difference in our fish. All of Niceland Seafood’s fish is sourced in Iceland, shipped fresh to the market, and never frozen. The wild-caught species that we offer are sustainably caught and certified by the MSC (Marine Stewardship Council). Our Arctic charr is sustainably farm raised in land-based tanks using geothermal energy with no antibiotics or growth hormones and was awarded a green rating from the Monterey Bay Aquarium.

What really sets us apart is our TraceabiliT™ tech and the QR label that allows distributors and consumers to see the “what, when, and where” of their fish. We think you will find this fantastic too. If you are interested in having a unique QR code designed for your own retail store or restaurant, please contact your Fortune representative, and they will connect you with us directly. Embedded in the QR code will be your address, logo, or picture of your business that retailers and consumers will see as part of their fish’s timeline when they scan the TraceabiliT™ QR code.

In fact, we would really like to spread the word about this technology and find out how people are cooking Niceland fish. To encourage the use of our QR codes, any restaurant that places a Niceland Seafood species on their menu, with a QR code, can submit their recipe(s) to be in our Niceland Seafood Cookbook that we plan to publish in 2020.

In May we will be hosting our fabulous “AppreSEAtion Party.” All of our retailers and restaurant partners who purchase Niceland Seafood products will be welcome to attend. While the details are still being ironed out, we will have special guests and a full array of delicacies. Stay tuned and follow us on Instagram for the official announcement, or message Niceland Seafood or your Fortune Fish & Gourmet sales representative for an invitation.

We look forward to meeting you and supplying you Iceland's finest fish.

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